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Blog Posted By: Frugi
Frugi Launch Lost Kingdom Collection
Posted by: Frugi 09 November 2017

Step inside the Frugi Lost Kingdom and Warm Your Soul

Gather around the warmth of the fire and let Frugi transport you to a land of mythical isles with snow-capped mountains, magnificent starry night skies and tree filled forests with the Frugi AW18 Lost Kingdom collection. Inspired by the Danish principles of ‘Hygge’, this new collection is guaranteed to warm your soul and take little ones on an enchanting journey of discovery.

My First Frugi

Back for its second season, My First Frugi AW18 is full of unbelievably cosy organic loveliness for tiny babies to 12 months. Definite Frugi favourites include the Bear Cub Cord Coat, a super-snuggly jacket in two designs lined with soft fleece and detailed with mock wooden buttons.

There’s also the My First Four Piece Set; an interlock bundle featuring two tops, leggings and Smitten Mittens available in co-ordinating marl stripes and unique Frugi prints, a perfect first gift!

New for Frugi Baby and Toddler

For newborn to four years, AW18 is positively bursting with new shapes, magical new textures and a Scandi inspired colour pallet of brights, netruals and new marls. The Loopback Peekaboo Pull Ups feature contrast knee patches and cute roll ups. There’s also the gorgeous Frank Fairisle Jumper that uses new knitwear techniques detailing bears and pine trees on a navy background. From the Unisex collection the new Little Knitted Leggings with a fab mountain scene are sure to inspire inquisitive little imaginations. 

New for the Frugi Kids Range

Perfect for ages two – ten, it’s all in the detail - toasty cable knits, textured jerseys and items to layer-up throughout the changing season.  Favourites include the Finn Fairisle Jumper and the Bonnie Button Dress as well as an embroidered chambray dress with side button fastening and pretty trim details.
Jeni Bolton, Frugi’s Head of Design said: “Creating our Lost Kingdom was a magical experience. Our fun Frugi colour palette has evolved to include a much softer tone, to sit alongside our bold and bright flashes of colour. We can’t wait to captivate kids with our new mythical Frugi characters like Snow Leopards, Eagle Owls, Lynx, Arctic Hares, Narwal and Huskies!”

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