News & events blog:
The NCWA works on behalf of the whole of the childrenswear industry. It is committed to helping its members build their businesses and ensures that their voices are heard. From giving expert advice to saving its......read more
Blog Posted By: Frugi
Kicks Count and Frugi launch the Finding a Rainbow Project
Posted by: Frugi 17 April 2018
New Initiative To Support Families Following Baby Loss
Kicks Count, the UK’s leading baby movement awareness charity and Frugi, the best-selling organic and ethical childrenswear brand, launch their Finding A Rainbow project today – a new initiative to help raise awareness of the importance of monitoring baby movements in pregnancy. The project will also provide invaluable support to families who have experienced the tragic death of a baby. This time can be extremely daunting for the whole family and is a very difficult concept for existing children to grasp.
Parents expecting a “Rainbow Baby” (a baby born following the loss of another) will receive two beautiful bundles as part of the project. One will include a Kicks Count wristband to help them monitor their baby’s movements reducing stress and anxiety. Also included will be an “I’ve had a previous stillbirth/neo natal death” antenatal sticker for their notes and most importantly vital information about their baby’s movements.
The second is a sibling bundle which includes a beautifully illustrated copy of the book ‘We Will Always Remember Our Baby’ written by Kicks Count CEO Elizabeth Hutton to help explain baby loss to young children. Also included are two small cuddly teddies - one for the child to look after throughout the pregnancy, the other to give to their newborn brother or sister when they arrive.
Full press release here.
For more information on the Finding a Rainbow project please go to https://www.welovefrugi.com/customer/frugi/adults/giving_back/kicks_count
For further information on Kicks Count please go to http://www.kickscount.org.uk/rainbow
Click here to visit this member's page Comments: Currently no member comments have been added. In order to add a comment, you must be logged in as an NCWA member.
National Childrenswear Association
© National Childrenswear Association
3 Queen Square, Bloomsbury, London WC1N 3AR | Tel: +44 (0) 20 7843 9488 | Fax: +44 (0) 20 7843 9478 | Email: email@example.com
developed by: Doublard Design Ltd