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Blog Posted By: CWB
Pigeon rebrands for AW19
Posted by: CWB 16 July 2019

Organic childrenswear brand Pigeon is rebranding for the a/w 19 season. The company’s new logo features a softer, handwritten design, which founder Jane Shepherd feels is a better visual representation of Pigeon’s identity.


"We still love the idea of Pigeon as something partly beautiful and partly rebellious, but our existing logo felt a little bit static," says Shepherd. "There have been big changes at Pigeon in the past, most notably the introduction of our seasonal collection. The new logo represents us becoming clearer about who and what we are."

This story first appeared in CWB magazine (June 2019)

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