Titled ‘Wildlife’ and celebrating nature’s beauty, the new s/s 20 offering from Lilly and Sid will mark the childrenswear brand’s first GOTS certified organic collection. To reflect its new organic strategy, Lilly and Sid is also introducing new branding with complementary hangtags for baby and older kids.

The brand’s investment in organic is backed by strong sales growth and will therefore not result in an increase in wholesale prices. Lilly and Sid’s ethos remains the same; commitment to building a brand with price points accessible to many.

_{This story first appeared in CWB magazine (June 2019)}