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The NCWA works on behalf of the whole of the childrenswear industry. It is committed to helping its members build their businesses and ensures that their voices are heard.   From giving expert advice to saving more
Member Profile: Frugi
True acquires leading kids’ apparel brand, Frugi
Posted by: Frugi 02 August 2018
True acquires leading kids’ apparel brand, Frugi

Ethical children’s apparel brand, Frugi, expands global brand presence with True’s investment and retail and consumer sector-focused expertise.

True, Europe’s only retail and consumer investment and innovation firm, has acquired a majority stake in organic kids’ clothing makers, Frugi (trading name of Cut4Cloth Ltd.). Frugi designs, manufactures and sells sustainably-sourced organic......

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Tags: Children's Clothing , Organic
Frugi Announces New Charity Partners
Posted by: Frugi 21 June 2018
Frugi Announces New Charity Partners

Frugi’s Little Clothes Will Make a BIG Change as New Charity Partners are Announced

Frugi is delighted to unveil its charity partners for 2018-2019 as part of its Little clothes BIG change initiative. Chance for Childhood, Little Life Savers and The Cornwall wildlife Trust will benefit from the brand’s charity programme,......

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Tags: Children's Clothing , Organic
Kicks Count and Frugi launch the Finding a Rainbow Project
Posted by: Frugi 17 April 2018
Kicks Count and Frugi launch the Finding a Rainbow Project

New Initiative To Support Families Following Baby Loss

Kicks Count, the UK’s leading baby movement awareness charity and Frugi, the best-selling organic and ethical childrenswear brand, launch their Finding A Rainbow project today – a new initiative to help raise awareness of the importance of monitoring baby movements in pregnancy. The......

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Tags: Children's Clothing , Organic


Frugi was born in Cornwall in 2004 from a desire to create beautiful organic clothes, and has now grown up to be the UK’s leading organic children’s clothing brand.

We design clothes that children really do love to wear, and we celebrate childhood through great design, vibrant colours (and cute Frugi characters!)

Whether it’s paddling in the sea, splashing through muddy puddles or playing in the park, our clothes are designed to be long lasting and durable – so children can be children!

Our gorgeous collections range from newborn to 10 years, as well as award winning stylish breastfeeding wear for mothers.

Frugi uses super soft organic cotton which is kinder to children’s skin, and we are certified by the Soil Association and GOTS.

We are proud to be an ethical business and donate 1% of our turnover each year to charity through our Little Clothes BIG change project. We regularly visit our suppliers and ensure that all our workers are fairly treated and receive a fair wage.

Frugi is available to buy at and from selected retailers nationwide.

Brands Carried: Frugi

Product Gallery:

Erin Applique Top & Leah Skirt
Rex Jumper
Eliza Dress
Claire Reversible Dress
Little Checked Snugs
Puddle Buster Coat, Trousers & Wellington Boots
Little Reversible Snuggle Fleeces
Lovely Babygrow

Contact Info:

Cut4Cloth t/as Frugi, Wheal Vrose Business Park, Cornwall, TR13 0FG
Telephone: 01326 572828
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