The NCWA works on behalf of the whole of the childrenswear industry. It is committed to helping its members build their businesses and ensures that their voices are heard. From giving expert advice to saving its......read more
Member Profile: Annafie London Ltd
Territories Covered: Established in 2005 in London, Annafie creates beautiful clothing for babies and children – traditional pieces that transcend fashion and stand the test of time. The fabrics used are of the highest quality, the seams and adornments sewn to last and the hand smocking and embroidery painstakingly applied by skilled craftspeople – each piece taking approximately 8 hours to complete. With the ongoing reports about throw-away fashion and the detrimental effect it has on our environment, Annafie’s collection is designed to appeal to a conscientious market keen to purchase quality clothing from a responsible source. With the concept of hand-me-downs gaining popularity again, Annafie is proud to be producing future heirlooms that will be lovingly passed down through the family. As a mother herself, owner and designer Leonie von Schweinitz is keen for her children to be dressed as children – not mini adults – and she’s already busy designing new additions to compliment the current collection. Staying faithful to Annafie’s original ethos, her focus is on durable, easy-to-wear pieces that allow children to play and explore freely. The Duchess of Cambridge has given the label her royal seal of approval too, with her eldest son having been photographed in an Annafie outfit. No surprise that the now aptly named Prince George romper is the collection’s best seller!
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